Have A Google AdSense Account? Do Not Have Family & Friends Click On The Ads!

One of the ways that bloggers can generate revenue on their Web site is to set up a Google AdSense account. The process is fairly simple and the folks at Google are more than willing to place their advertisements on your site. On most Web sites, you, the owner, can also select where the ads appear and in some cases can even specify what type of ads should appear on your site.

I am not an expert on the way Google operates its AdSense program nor do I have a clue on how the company decides what ads will appear on any given Web site. But I do know one thing. If Google selects your site in the AdSense program, do not contact your family or friends and have them click on the ads to help you generate income.

Here’s why.

Google keeps track of the number of visitors to your site as well as the number of advertisements that are clicked upon. Though the exact formula that Google uses to determine abusive behavior is a guarded secret, common sense would dictate that if you have 100 visitors a day, with 25 ad clicks, something is definitely wrong.

So what is an average visitor to click ratio?

I can only speak for myself. I checked from July 1, 2007 to July, 2010, and the average percentage was 2.10; this translates into every 100 visitors averaging about two ad clicks.  Your mileage may vary.

A word of caution. If you have your family and friends click on the ads hosted on your site by Google, your account WILL be suspended or terminated.

Comments welcome.

Article Written by

I have been writing for Lockergnome for eight years.

  • http://wp3.lockergnome.com/nexus/theoracle/ the oracle

    When I was just starting, and to see how it all worked, I clicked on a couple of ads (on my pages) when I had 500 or more page views and no clicks – they never showed up, so they must also have an IP filter working as well, so friends and family clicking would also only work if they were at a different IP address.

    It is a mystery, however, as I have had days with 100 views and 6 clicks, and days with 1700 views and no clicks.

    • http://wp3.lockergnome.com/nexus/blade/ Ron Schenone

      Heh Marc,
      We have had several here at LG who have lost their accounts because they had family-friends do the clicking.
      Agree, there is also some kind of an ip filter as well.

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  • jeremy

    Common sense shows that if you login on the same computer as the click came in on it’s fake.

  • http://www.gooogle.in Niks

    Apart from IP, they also do cookie based tracking to keep tab on click fraud. In last few years their click fraud tracking has evolved a lot and you cannot mess with it much. Its better you avoid clicking on ads on your own blogs.

  • http://chris.pirillo.com/ Chris Pirillo

    Where? Sony’s offline.

  • http://twitter.com/SpyderBite SpyderBite

    Same exaggerated reactions to downtime have been going on since 1997 when Ultima Online would go down. Since then, it has evolved in to all MMO’s, gaming portals and networks and now console networks.

    Same old whining. Demands for compensation.. even from the free services. Disregard for ToS agreed to which clearly state that there is no guarantee of uptime and an outage could occur at any time and last indefinitely.

    Dare suggest that the network impaired users go out and do “real life” stuff and one can only expect a flurry of angry attacks usually fueled by meme withdrawal.

    *yawn* Entitlelists are so predictable.

    • http://chris.pirillo.com/ Chris Pirillo

      But isn’t “online” real life? :)