Reflections

GM Says It Is Chevrolet, Not Chevy, Except In The U.S. & Canada

Posted by on Jun 10, 2010 | 5 Comments

General Motors has announced that, effective immediately, the company will cease to refer to the Chevrolet automobile as a Chevy. It seems that people outside of the U.S. may confuse Chevrolet and Chevy as being two distinct brands of car. Since U.S. and Canadian Web sites can be viewed by a world wide population, those abroad are asking the question, ‘what is a Chevy?’

So to avoid any confusion, here are pictures of a Chevrolet and of a Chevy:

This is a Chevy Camaro – U.S. and Canadian only.

This is a Chevrolet Camaro for the rest of the world.

To show how screwy the thinking is at GM, there is this:

As part of the company’s push for global consistency, Batey added, more products — such as the upcoming Chevrolet Cruze compact car — will be sold globally using a similar model name everywhere. Until now, the automaker often sold the same model under different names around the world.

If they sold the same model with a different name, no wonder these people needed a bailout! LOL

Comments welcome.

Source – CNN Money

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  • Buffet

    In Australia, they’re called a “Holden” (strange). No wonder people no longer buy the overpriced generic junk produced by domestic automakers. Oh, I used to. I was the first kid on the block with a genuine ’78 ‘Bandit Edition’ Pontiac Trans Am. God, I loved that car. So did the chics. Haven’t owned a domestic since….um 1980, or so. Goes w/o saying though – I’ll call a Chevy a Chevy anytime I bloody well please.

    • http://wp3.lockergnome.com/nexus/blade/ Ron Schenone

      Heh Buffet,
      That is strange. I believe that GM diluted the difference between brands/models when they chose to use the same power-plants across the board.
      Outside of some exterior sheet metal differences, GM suffered a tarnished image as a result of quality issues. GM still doesn’t get it. If KIA and Hyundai
      can offer a 10 years, 100k warranty why can’t Detroit. Again, they diluted their warranty with a 5 year limit. What is GM afraid of?

  • Shandalar

    It’s not that uncommon for car companies to call the same car by a different car outside of the US.

  • nrgins

    I think they’re pushing for “Chevrolet” instead of “Chevy” to avoid confusion with Chery Automotive in China (http://en.wikipedia.org/wiki/Chery_Automobile). Chery was named that purposely to confuse people into thinking it was Chevy. Now that Chery has grown and is one of the largest Chinese automakers, Chevrolet has to distinguish itself from it by using “Chevrolet” instead of “Chevy.”

    (Next move on Chery’s part: renaming itself “Cherolet”… ;-) )