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Video Pirates Beware! Google Is Developing New Technology to Stop You

Google who acquired YouTube last November in an unprecedented $1.65 billion deal is planning to implement a new technology by early fall that will help to combat video piracy. However, a YouTube spokesman has stated that due to the complicated development process “it is difficult to forecast specific launch dates,” he wrote.

The development of this new technology has been deemed critical in face of the copyright-infringement lawsuit that was filed in March by Viacom Inc. that sought $1 billion in damages against Google. The new technology will be a form of video recognition that is expected to be as sophisticated as IAFIS (fingerprint) technology currently used by law enforcement.

According to the Associated Press, the new software will allow attached digital fingerprints to copyrighted materials that will in turn trigger a block from YouTube whenever someone tries to upload a copyrighted video without permission.

In April, Google’s CEO Eric Schmidt said “the system in development isn’t being designed to filter out or block pirated videos but rather to flag illegally copied videos so that Google will be able to remove them from the site.” Its’ main intent is to give Google a means of identifying the offending material more effectively so that it will be compliant with copy right law.

As of July, however, Google’s attorney implied that the software is being improved to include blocking capabilities and to eliminate the need for content owners to notify Google.

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