Are DVD’s Going the Way of The Video Cassette?
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According to Josuha Freed of the Associated Press, DVD movies Are poised to follow music onto the Internet and to avoid the hurt that was felt with downloaded music retailers such as Wal-Mart have launched their own download movie sites. Retailers are concerned about this new technology because they have traditionally been able to use DVD sales to get customers into the store where they typically buy other items and since new DVDs are released each week there is always a reason for customers to return. Additionally, for stores like Best Buy and Circuit City DVDs are often an impulse buy rather than one those customers must contemplate like computers or TVs.
On a positive note for Consumers both DVDs and music CDs have seen a decrease in cost as especially music CDs have seen a rapid decrease in sales. According to Andrew Hargreaves of Pacific Crest Securities, DVDs would have seen a greater decline if it had not been for the recording and release of a number of TV serials, which are not down loadable, but the decline would likely be as great as it was for CDs in the future.
Out of the retailers who are selling DVD downloads Wal-Mart is at the head of the pack selling 3,000 movie downloads in the first month and Blockbuster according to Karen Raskopf, says the movie rental chain will join the download frenzy by the end of the year. However, all retailers admit that online movie downloads have a long way to go because their compressed files can be a hundred times larger than an individual song and a full length movie could take as long as an hour and a half to download even with a high speed connection. Another issue for the consumer who buys a downloadable movie is that they are often not burnable to a DVD and so the cost of something that must be stored and viewed on a computer may not be feasible. Poor Quality of the download is another point of contention among those who have taken advantage of this service.
One company, Amazon.com, seems to have come up with a possible solution to some of these issues, however, by offering downloadable movies that can be sent straight to your TIVO, and Microsoft Corp.’s Xbox. Evan Wilson, who covers entertainment companies at Pacific Crest, says that the movie and television companies will eventually have all of their offering available at the click of a button. If this is the case I cannot help but wonder when this new technology will make this generation’s children laugh at the thought of having to drive to the store to pick up a piece of plastic to put in a machine in order to view a movie.
[tags]DVD Movies, Downloadable movies, Wal-Mart downloadable services, Blockbuster, Circuit City, Best Buy, Music CDs,[/tags]

3 Comments
marc klink
April 10th, 2007
at 12:42am
Until there is a way to put what is downloaded on a DVD along with printing out liner note information in some clear manner with graphics, I don’t see this as going big. I have been wrong before, but I really don’t see everyone loaning hard drives or sending them through the mail to relatives.
Tom
April 10th, 2007
at 6:49am
I think it’s both logical and inevitable that movies follow music into the intangible realm for the real next generation of distribution. There are only three things that may stand in the way (at least partially): bandwidth, disk space, and DRM.
Bandwidth: people may be a little more hesitant to download a multi-gig movie than they are with an audio file that’s only a few megs, and arrives in seconds.
Disk space: Not so much a serious barrier to entry, but only a thought I had - if people are keeping their movies on their computer, they’ll be sucking up storage real fast. Will this affect the plans of some retailers to replace hard drives with more expensive flash storage? Will this result in a slight quality degradation like we’ve seen between CD audio and MP3 audio, which then goes back and affects my point about bandwidth? Many already seem content looking at tiny, grainy YouTube video.
DRM: If downloadable movies come with DRM, it won’t stop the masses from buying them, but it will stop some. I, for example, never even considered purchasing a digital music file until the recent iTunes/EMI DRM-free announcement.
Back to my original point - yes, I think it will happen. I’d be glad to keep a movie library in an iTunes-like application, and carry it around on an iPod. I’d be even better if the movies are HD quality too, since if they aren’t, then what’s the point of that nice, big plasma.
reflections
April 10th, 2007
at 8:29am
Dear Tom
Your thoughts are well articulated and insightful. Thank you for sharing them. Have a nice day
Jackie