I was in a Best Buy shopping for Vacuum cleaner bags recently. I saw a couple come in and look at the Dyson vacuum cleaners. They were fascinated by every model on the floor. Hypnotized by the commercials Dyson runs on TV constantly, they overlooked all of the other models available on the floor, despite the tremendous price difference.
Had these people bothered to test out each vacuum cleaner, or do some online research, they may be shocked to see that the $150 Eureka Boss performs a great deal better than the any of the expensive Dyson models. I felt like saying something to these people, but I know they would probably wonder why I considered myself the authority on vacuum cleaners. They had made up their minds already anyway.
Dyson sells people on their ‘new technology’ that supposedly cleans better. The less sexy Eureka Boss on the other hand uses older technology and requires a bag. People overlook which model actually does the job better, which really should be the deciding factor if you asked me. I own 2 Eureka Boss vacuum cleaners, and I’ve owned a Dyson as well. The Dyson broke not long after I started using it. I’m very happy I didn’t throw more of my money away by replacing it with another one. The Dyson is now only good at looking sexy in the corner of my living room. It never cleaned well when it was working. The large, clunky looking Eureka however, will slurp up everything and anything off my floor.
Even with all the information available at our hands these days, people still fall for the classic sales pitch and advertising. If people would learn to research the products they choose instead, they would end up with way better products and spend way less money.
