I know this topic has been beaten to death lately, but I feel I have to comment. Bloggers have been scrutinizing Google over their practices and claiming that the company has too much power. It seems yesterday they were the “savior of the web”. These days Google is being compared with Microsoft as a company that simply wants to take over everything. I’m sorry, but I have to play devil’s advocate here and disagree. Here are some of the things people have been whining about and my answers.

Google reduced my PageRank because I sell links. It’s because they want to own all advertising

Google relies on links to judge the importance of sites. It simply cannot allow PageRank to be bought. It undermines the entire system and allows people that can afford to buy links a better advantage. They are simply adjusting their algorithm to make it fair.

Google sends most of its traffic to Adsense supported sites

If this were true, we’d be swimming in Adsense farms every time we do a search. It would also effect the integrity of the thing they do best; search. There is no way Google would do this. People are not stupid and would be able to figure this out quite clearly. A competitor would also be able to overtake Google by making a better search engine. One that doesn’t put priority on an ad service. I challenge anybody to produce solid evidence that AdSense sites are favored in searches.

Google is too big now

They do search, YouTube, a Google based phone is planned, and their bread and butter, Adsense. It’s hard to do anything on the web without Google being somehow involved. Well, I have to say, Google has it’s claws in everything because they do it best and they do it for free. Before Google came along, companies like Yahoo and Excite started (and still tries) to charge users for their services. Instead, now they are forced to compete with Google and provide free services more often. THIS IS BETTER FOR THE CONSUMER!

I’m not saying that the day won’t come when Google will be the feared giant that controls everything. That may still happen. Right now though, they seem to be providing more innovation than harm.

Tags: google, adsense, adwords