Apple Beats Out the Competition by Being “Sexy”

Leopard is out, and I must say that I am really impressed! I love the way you can create your own widgets easily in Safari, the screen sharing feature and the new translucent look. The OS is just plain”sexy”. That seems to be the strategy that works for Apple.

Apple sells sleek laptops, innovatively designed desktop computers, and the most popular music device on the planet. It’s not only about owning technology that’s easy to use though, it’s about being seen with them too. It’s just plain cool to own something from Apple. You never see them carrying around HP laptops in movies, hell no! That guy uploading the virus to the alien computers to save humanity is using a Mac to get it done!

All of my co-workers regularly bring their Acer and HP laptops to work. If I walked in with an iBook, boy it would make them talk! And the iPod? You always know when somebody is holding an iPod. If not by the look of the iPod itself, you can always spot those white earbuds sprouting out of the pocket of the owner.

My favorite place to go when I visit the mall is the Apple Store. They just have so many cool things to play with and when you walk out with something you just feel cooler. Even the boxes to the products are designed so well, you never want to throw them out. I still own the box (that included a nice handle on the top) to my iBook I purchased 6 years ago.

My one concern with products from Apple is the price, although that didn’t stop people from buying the iPhone. You can get a PC or regular MP3 player for way cheaper than a Mac or iPod. I should mention though that Leopard has way more innovations than Windows Vista and is priced more reasonably.