Apple Event Roundup: What Was the Most Important Announcement?

Apple made a series of big announcements this week. Most of them relate to hardware including the new 13-inch MacBook Pro and iPad mini, but some are related more directly to software offerings like iBook.

Everyone will have a different opinion about which announcement is most significant to them. Not every Apple user is into iOS (or OS X for that matter) and it could be argued that Apple’s products will ultimately have some influence on the non-Apple market as a whole.

In short, I’d like to ask you (the reader) which announcement you feel was most significant to you?

Here’s a look at some of the things Apple unveiled in Tuesday’s press event.

13-inch MacBook Pro

The 13-inch MacBook Pro is no slouch. It boasts an incredibly fast processor on a screen that surpasses big-screen televisions in resolution. There’s a lot more to this smaller MacBook than just a Retina display. A thinner frame and asymmetrical fans offer MacBook fans on a tighter budget a crack at the latest that Apple has to offer in the portable space. If you’re tied between a MacBook Air and a MacBook Pro, this could be a brilliant compromise.

New, Thinner iMac

The iMac has been a popular desktop solution for Mac users since the early days of colored casing and swivel screens. The iMac has evolved from a simple all-in-one to a robust powerhouse that delivers significant bang for the customer’s buck. It’s generally more powerful than the Mac mini and more affordable than the Mac Pro. You even get the advantage of an Apple display.

The new, thinner iMac adds a level of artistic design to the device. In what appears at one angle to be an almost paper-thin screen is actually a powerful computer capable of handling HD video editing and parallel desktop operations with plenty of overhead to spare. It’s my own personal opinion that the iMac was the big highlight of the event.

iPad mini

If two iPad 2s fell in love and had a baby, it would be the iPad mini. This is Apple’s big attempt to latch on to the market of smaller, less expensive tablets. No Retina display is present here, and you’ll have to make do with hardware that mimics the second generation iPad. Still, it’s an Apple tablet you can fit in your hand. Isn’t that nifty?

Fourth Generation iPad

Just half a year after the last generation iPad was released to the world, Apple went and doubled its speed. The fourth generation iPad gives the user a lighting port and a boost in performance, but not much else is different. This is clearly an iPad 3.5, but since Apple did away with numbering the iPad line, we’ll just call it the fourth generation.

iBooks 3

Not a lot of people seemed concerned with the new iBooks features rolling out this week. Social integration so you can share excerpts from your favorite book(s), vertical scrolling, and iCloud synchronization are just a few things the new iBooks makes available to users. For folks not interested in updating their hardware, this may be the most significant announcement for them as users.

Apple Fusion Drive

Apple’s new Fusion Drive isn’t just another hybrid drive. It actually redefines how hybrid drives should work. By putting the OS and supporting programs on a flash storage medium and allocating the standard drive platter to data storage and additional apps, Apple is able to squeeze speedy performance out of a drive that doesn’t sacrifice storage capacity. While yes, this is potentially another Apple-only hardware device that’s more marketing than anything else, it does bring attention to the potential for advanced hybrid drive architecture as a bridge between expensive SSDs and slower HDDs.

Which Apple announcement was most significant to you?

Image: aditza121

Article Written by

Ryan Matthew Pierson has worked as a broadcaster, writer, and producer for media outlets ranging from local radio stations to internationally syndicated programs. His experience includes every aspect of media production. He has over a decade of experience in terrestrial radio, Internet multimedia, and commercial video production.

  • http://twitter.com/#!/gpowerf G.Power

    I think the most important announcement is the iPad Mini. When Jobs was around Apple didn’t release “defensive” products like it. Now it seems that the new Apple is willing to not just lead and innovate, but also react defensively. This is a whole new strategy from Apple and it will be interesting to see how it works out for it.

    • http://twitter.com/dtourond Devon

      The problem with the iPad and the Mini version is that both of them are not innovative. The Mini is just a smaller iPad which is just a bigger iPod Touch. Making the same thing bigger, than a little bit smaller is not innovation. There will be plenty of people who will like it for it’s size but this was a mistake because now this adds to the fragmentation issue. Apple doesn’t have it near as bad as Android but they really need to watch what they’re doing.

  • Randoman

    iPad Mini is a yawner to me. It is just a shrunken iPad 2, which according to Apple, won’t run Siri, and yet the Mini will? We will see what happens here, but I think Apple will be pushed to allow Siri on the 2. The Mini is priced too high for what it is. What they should have done is dropped the iPad 2 and put Retina on the Mini with the faster processor and priced it at $399. I would have bought it. As it is, $249 is all I would pay. 1/2 the price of the new iPad for 1/2 the tablet and it would be priced with the competition.

    The most significant announcement for me is the new iMac, because I need one. Mine is 4-1/2 years old. However, I will have to add an optical drive to it due to using it in business. I have to occasionally burn DVDs, which I will be glad to say good-bye to, but not all of my software comes from the cloud. Our university distributes Office on disc, so that is a small problem to me. Maybe that will push the industry away from CD/DVDs. That would be great, good riddance.

  • http://www.facebook.com/profile.php?id=1147210324 Cliff Friedel

    For me, the Mac Mini is the best announcement since the wall against entry into Macs for me has been price. At $600, or even the server at $1000, you can use a decently specced Mac everyday without dropping several thousand on it. That should widen Apple’s market

  • http://twitter.com/dtourond Devon

    To I think the iMac was the best one. My least favorite was the iPad Mini.

  • Jesse Aranda

    I think the biggest announcement was the removal of the optical drive in their desktop line. Unlike when they removed the floppy drive which was replaced by another physical medium, this gives less choice in media consumption. Used Blu-ray, DVDs, and CDs can often cost a lot less than even renting them from iTunes. I have a feeling the ability to choose physical media keeps down prices of digital media.

  • Mario

    The most important announcement is that apple is just pushing out devices without really caring if they are really innovations to technology like they used to (new iPad after only 6 months of the latest realease?!? Really?!?) . The iPad mini has the same specifications as the iPad 2 and it’s just not something new at all more than a copy of what other companies are doing (maybe amazon should sue them for copying the kindle fire’s size) before their newest products were must-have items, now they are mostly ways for them to make people upgrade for not really that much new. I’m not saying that apple should stop being the money-hungry giant they are just be less obvious about it.

  • xinu

    I was a little disappointed with the apple announcement as I was expecting there would be a lot more focus on the education market with the new iPad mini launch. Its a perfect tool for schools and students to adopt and improve their learning experience, and I think apple should have focused more on that and I hope they do in future. I think apple has the ability to really revolutionise (more than they have done so far) education and how students interact with technology in schools, colleges and universities.