Here’s some fairly obvious news – the iPhone is considered to be addictive! No, really? That’s the take on this report stating that young people are falling victim to this obsession everyday. There can be no question that jumping from one app to another, using the iPhone, is easy.

On the flip side, the above linked article did point out that many folks who were found to be using the iPhone, turned out to be generally more organized overall. The people in question, were students and it was fast becoming clear that these phones were becoming a big part of their lifestyles…for better or worse. So whether the iPhone is a boon to productivity or simply an addiction waiting to push forth, the iPhone is likely to remain a staple in the daily lives of today’s students.

I guess the big challenge is to make sure that there is a balance between real life and an iPhone induced, digital life. Clearly, it’s a balance difficult to maintain for some. For others however, there are other smart phone options such as the BlackBerry that lack the sheer number of pointless media apps and instead, provide for some level of productivity along the way instead.