Upgrade to 4.0 GB for less than 1/4th Cost of the Apple Factory option!

Other World Computing (OWC), a leading Mac and PC technology company, announced today that it is offering 4 GB Memory Kits for Apple’s newly announced MacBook and MacBook Pro Core 2 Duo models, which began shipping yesterday, February 26, 2008. OWC is providing memory for these new MacBook 13″ 2.1GHz/2.4GHz Core 2 Duo Models and MacBook Pro 15″ & 17″ 2.4 GHz/2.5 GHz (including 2.6 GHz optional configuration) Core 2 Duo models. OWC memory is available in modules and kits of up to 4.0 GB for these models as well as the previous MacBook Pro models.

OWC is an Apple Developer Connection Premiere member and its memory upgrades meet Apple’s electrical and mechanical design requirements. OWC maintains an active state-of-the-art test lab to ensure the highest product quality and reliability and provides a lifetime of high-performance reliable operation backed with a Money Back Guarantee and OWC’s Lifetime Advance Replacement Warranty.

OWC’s 4.0 GB Memory Upgrade Kits are available immediately, priced at $95.99 (configured as two 2 GB memory modules). Additional savings are also available for customers who take advantage of OWC’s trade-in program, which provides $20 cash back for the trade-in of two 1GB modules.

OWC, an expert in the Mac memory market, has nearly two decades of experience providing memory module upgrades for Mac computers. OWC has conducted independent memory benchmarks on MacBook laptops, which show how important memory is for customers employing high-memory intensive applications, such as audio/video, photo, 3D modeling, gaming and other applications. OWC has concluded that more memory is better overall than having less memory that is interleaved.

“We’re all about maximizing performance and impressively, we’ve found there can be better performance attained even between 2.0 GB and 3.0 GB memory configurations than getting a new system with a faster processor,” said Larry O’Connor, President, OWC. “More memory makes a tremendous difference, as our real world testing illustrates, and going up to 4.0 GB offers a noticeably significant benefit beyond just what a faster processor provides.”