SRS Labs Inc., a leading provider of surround sound, audio and voice technologies, today announced the availability of a new consumer software product, the SRS iWOW plug-in (iWOW) designed specifically for the iTunes platform. The iWOW software brings Mac users a richer, more powerful and brilliant audio experience when they listen to music, movies, videos and podcasts on iTunes.

SRS iWOW was designed recognizing that audio has become more important to consumers as many people use their Mac for entertainment both at home and on the road. The iWOW was created using several patented SRS Labs audio technologies to provide immersive, three-dimensional audio playing over headphones, desktop, laptop or monitor speakers. This audio enhancement software delivers fully immersive stereo with cleaner sound, deeper bass and the ability for each user to personalize their acoustic preferences.

Users of the SRS iWOW plug-in can customize their audio experience with the option to select the preferred SRS Labs patented technology based upon an array of music presets in the toolbox (i.e. rock, classical, jazz, blues, country etc.). With a center control feature, users viewing a video or listening to music will be able to perfect the balance of sound by using a virtual “zoom” lens to dynamically extract and position the dialog in the foreground or background of the stereo mix. The iWOW creates a multimedia experience where the user will be able to control how and what they listen to. Coupled with these features is a sleek spectrometer interface design that displays energizing sonic-like pulses when playing content.

Additional features of the SRS iWOW include restoration and clarity of the vocals and high-frequency instruments that otherwise sound “muffled” because of data loss caused by compression in audio formats. The iWOW also widens the optimal listening area by expanding the audio field in both the horizontal and vertical planes and uses a psychoacoustic technology to make the ear perceive maximum bass without distorting or overdriving computer speakers and headphones.

“SRS Labs is continually exploring new opportunities and ways to provide the most superior audio quality for consumers through digital devices,” said Tom Yuen, Chairman and CEO, SRS Labs. “The beauty of the iWOW is that Mac users will receive an incredible, immersive audio experience at a reasonable cost. With the iWOW, music and video can be experienced the way they were meant to, with superior audio that complements the visual experience.”

The iWOW plug-in comes with a free trial period and is available here and other leading download websites. After the trial, the software cost is $19.99.