With few exceptions, during Steve Jobs’ latest stint as CEO of Apple, he’s brought one hit product after another to the marketplace. The quality, functionality, and beauty of Apple’s hardware continues to be unsurpassed by any other electronic or computer manufacturer in the world. How does he do it? Why is Apple always a step ahead of the competition? Where does Apple get that “wow” factor from? Time/Canada online magazine has a look inside the genius of Apple computer and answers these questions.

In other words, Jobs is into control. In itself, that is of no real importance, except that in a lot of ways, Apple is an expression of Jobs personal ethos. One reason Apple makes its own hardware and software is that when Jobs goes to the trouble of creating a piece of software, he doesn’t want it running on hardware built by a bunch of dudes he doesn’t know and can’t fire. He wants it on hardware he makes himself. How else can he be sure that every little thing integrates together the way he says, nay, insists it should?

[Continue reading about How Apple Keeps Getting it Right]

[tags]apple,steve jobs,macintosh,wow factor,quality[/tags]