Computer mail-order outfit Tiger Direct has sued Apple, Inc, in the 11th hour, over Apple’s use of the name “Tiger” on Apple’s newest release of OS X. How stupid is that?

Apple’s Tiger for Mac goes on sale to the public tonight, Friday, April 29th, at 6:00pm. Meanwhile, Tiger Direct is in court asking the nice judge for a TRO (temporary restraining order) against Apple to stop them from using the name. Trademark lawsuits, such as Tiger Direct’s, require proving that the use of the same or similar trademark (in this case ..uh… “Tiger”) is likely to cause confusion. In otherwords, people will think that they can get Tiger Direct products by going to Apple. How stupid is that?

Much more likely is that…

[Tiger Direct Directly Grabs Tiger by the Tail with Lawsuit Against Apple, Continued]