Join the Cult of Mac

The much-anticipated hardcover book The Cult of Mac is arriving in
stores nationwide. Find out the lengths to which people will go to
personalize their hardware and adopt a Mac-centric lifestyle, as
documented in The Cult of Mac’s 280 full-color pages and more than 500
original photos. It’s full of people doing innovative, bizarre, and
artistic things with their computers (such as the guy who makes furniture
out of cardboard Mac boxes and many who express their love with tattoos),
as well as interesting tidbits and trivia about the company, its history, and its personalities.

AUTHOR INFO: Leander Kahney covers Apple and the Mac community for Wired
News, where his Cult of Mac blog has been a reader favorite for several
years. He treats his subjects with humor but with fondness, too. His
experiences interacting with Mac fanatics and attending Mac events around
the world are highly entertaining and introduce an element of human warmth
you wouldn’t expect from technology.

WHO CARES?: Anyone who’s ever been passionate about a hobby will love this
story. Anyone who watches reality TV to see actual people being their
actual nutty selves will love this story. It’s not just for techno-geeks
or Mac users.

OTHER RESOURCES: Download a sample chapter and see the table of contents
and book cover here.

BOOK INFO: THE CULT OF MAC, Leander Kahney,
ISBN 1886411832, November 2004
US $39.95 ($55.95 Cdn), 280 pp., 4-color, hardcover