No Starch To Release “The Cult of the Mac”

THE CULT OF MAC - A Coffee Table Book for Fans of Apple’s Macintosh

FOR IMMEDIATE RELEASE

August 30, 2004, San Francisco, CA - Are there tradeshows for toasters? Of
course not. So why is there a twice yearly show devoted to a type of
computer? Well, a computer isn’t just a computer when it’s a Mac, and
Macintosh fans will go to great lengths to celebrate their devotion.

“The Cult of Mac” (No Starch Press, Nov. ‘04), the new book from Wired
News reporter Leander Kahney, explores the quirky world of serious Mac
fans. This beautifully designed, four-color book brings the Mac community
to life through 376 pages and over 500 original photos, most never
published before. And the story is a fascinating one. “If you want to know
what’s happening in the Apple underground, talk to Leander Kahney,” says
Eric Hellweg, CNN columnist.

Readers meet fans who get Apple tattoos, devotees who build aquariums out
of old Macs, people who volunteer at computer stores (like CompUSA and
Circuit City) to sell Macs, even entire families who travel hours to Apple
Store openings. They’re here, in living color, and they love their Macs.

This unique coffee table book is not only a must for any Mac fan, it also
makes fascinating reading for anyone interested in the intersection of
technology and popular culture, or discovering the unique people who live
their lives by Apple’s “Think Different” motto.

Advance Praise for THE CULT OF MAC:

“The Macintosh is more than a computer, it’s a way of life. This book is
about what it is to be a Macintosh person.” -STEVE WOZNIAK, APPLE COFOUNDER

“…required reading for anyone who loves his or her Macintosh.” -GUY KAWASAKI, FORMER CHIEF EVANGELIST, APPLE

THE CULT OF MAC, Leander Kahney, ISBN 1886411832, November 2004
US $39.95 ($55.95 Cdn), 376 pp., 4-color, hardcover
Available at fine bookstores everywhere, from www.oreilly.com/nostarch, or
directly from No Starch Press (www.nostarch.com,  orders at nostarch.com,
800.420.7240). No Starch Press titles are distributed throughout the U.S. by
O’Reilly Media.

ADDITIONAL RESOURCES:
Table of contents, Free sample chapter “Tales of Macworld” (PDF format, 3 MB), Cover image.

ABOUT THE AUTHOR: Leander Kahney is a journalist who covers Apple and the
Mac community for Wired News. Before joining Wired, he was a senior writer
at MacWeek. He has written for numerous publications, including Wired
Magazine, Scientific American, and the London Guardian.

ABOUT NO STARCH PRESS: Since 1994, No Starch Press has published unique
books on technology, with a focus on Open Source, security, hacking, web
development, programming, gaming, and alternative operating systems. Our
titles have personality, our authors are passionate, and our books tackle
topics that people care about.

For more information, to request a review copy, or to schedule an
interview, contact Leigh Sacks ( leigh at nostarch.com or 415.863.9900).