If I was to name one thing on the Internet that I couldn’t live without then it would have to be a search engine (Google, in particular). These search engines lead you to content that you might be interested in, and even though you may submit a generic query, they’re sure to provide you with an abundance of links to check out. Many companies have tried to reinvent search engines over the years, but when it comes right down to it, people still generally like to meander back to a familiar engine like Google when it comes time to search for something. Despite that, Jason Calacanis is throwing his hat into the ring with a new search engine called Mahalo.

Instead of using some sort of computer algorithm to decide on search results, Mahalo uses real humans. In essence, it’s a search engine without any of the traditional technology. The idea is that you’re supposed to get better results from humans instead of computers, and therefore it’s determining the results by hand. If what you’ve searched for hasn’t been indexed by the team at Mahalo, then it doesn’t exist in the engine, and you’ll be offered results from Google, which I find to be humorous. Until it really builds up its results, you’ll basically be using its engine to search through Google. I can see this being useful in certain extreme circumstances, but other than that, I’ll be sticking with Google, thank you very much. To be honest, I don’t really like the fact that other people get to decide what I should see.

Tags: mahalo, search engine, google, jason calacanis, algorithm