Nike Ground is the latest surreal action by the European art group known as 0100101110101101.ORG, a band of media artists who use non conventional communication tactics to obtain the largest visibility with the minimal effort. Past works include staging a hoax involving a completely made-up artist, ripping off the Holy See and spreading a computer virus as a work of art. In mid September 2003, 0100101110101101.ORG started a surreal art project called Nike Ground, a ‘hyper-real theatrical performance’ built around a fake guerrilla marketing campaign: Nike was supposedly buying streets and squares in major world capitals, in order to rename them and insert giant monuments of their famous logo. A 13 tons hi-tech container was installed in Vienna, the first city to host a ‘Nike Square,’ as part of the action.”