Video games open new path to market cars
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“[A] 20-year-old mechanical engineering major from Rochester Hills still enjoys the nightly Gran Turismo games that are an after-dinner ritual for the guys who live on the second floor of East Akers Hall. The use of real production cars is one of the highlights of the popular game. Cadiz usually picks the Nissan Skyline GT-R as his game car. It is no surprise that he plans to buy the redesigned GT-R when it debuts in the United States in 2006 at an expected price of $50,000.” [ Via waxy.org ]
