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Women’s Group Blasts Sexist Silicon Valley Billboard

Saturday, October 5th, 2002
by Lockergnome

A national organisation representing women in the high-tech sector has hit out at a ’sexist’ advertisement by a software company. Members of the organisation, GraceNet, want the advertisement by Santa Clara firm e*ECAD withdrawn. The poster features three women to illustrate e*ECAD’s payment options for its software: a prostitute (hourly), girlfriend (term) and bride (perpetual). GraceNet has bestowed its ‘DisGraceful Award in Advertising’ on the campaign, calling it sexist and offensive to women.

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