McDonald’s Introduces Digital Flavor At Its Philippines Outlets
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Wow, now you can get both a Big Mac and some extra content on the side. What will Mc D’s think of next?
McDonald’s joins the booming multimedia savvy corporations all over the world who have embraced the power of Scala’s visual communications in the current era of technology.
Kuala Lumpur, Malaysia (PRWEB) September 14, 2006 - Patrons of McDonald’s in Philippines are enjoying a new taste at its outlets; the taste of dynamic digital signage. McDonald’s joins the booming multimedia savvy corporations all over the world who have embraced the power of Scala’s visual communications in the current era of technology.
Implemented and managed by Globaltronics Inc.; a pioneering provider of Digital Media Management Services and Systems, the concept behind the McDonald’s digital signage network was to enhance the store experience and strengthen McDonald’s branding exercise by keeping customers informed, entertained and educated with visually rich content. The signage network was also aimed to enhance the customer shopping experience in addition to ensuring a focused message is delivered to its intended audience.
Powered by the Scala InfoChannel, McDonald’s digital signage network runs in most of its outlets spanning across the Philippines archipelago from Metro-Manila to Cebu and Davao City. Geographically, Globaltronics also covers outlets from Central Luzon down to the Visayas and Mindanao islands…. [Source: PR Web]
