This is not a sponsored post. I just think this is a pretty darned nifty application of modern technology. All opinions are 100% mine, but the video evidence presented is 200% jaw-droppingly incredible.
Dodge trucks are built ram tough. Timex watches have been known to take a lickin’ but keep on tickin’. The Energizer Bunny keeps going (and going… and going). Samsonite’s American Tourister Luggage can get stomped upon, tossed around, and clobbered relentlessly by a hulking great ape (as well as “clumsy bellboys, brutal cab drivers, careless doormen, ruthless porters, savage baggage masters, and all butterfingered luggage handlers all over the world”) without so much as a crease or dent ruining its stylish exterior (or the contents therein). As consumers of portable devices, we geeks need our technology to be durable under even the most extreme circumstances, and the arcane polymer sorcerers at Rhode Island based G-Form know a thing or two about extreme circumstances.
The company was started by gung-ho (but brainy) athletes who envisioned using their scientific superpowers for protecting themselves — and other athletes — from impacts and vibrations occurring during active training and competition that can often stress the human body to the point of permanent injury. And while elbow pads, knee pads, shin pads, bicycle grips, and footwear insoles can help cushion active athletes against the perils of their passions, G-Form realized that such technology could also be put to use protecting other valuable commodities like consumer electronics. Sure, you can argue that iPads and Kindles aren’t cargo as precious as the human body, but then a freaked-out geek might box you about the ears and tell you where you can stuff your jock sympathies.
As of yet, G-Form has no products designed to protect ears — boxed or otherwise. But keep it up with the wisecracks, stranger, and this may change.
G-Form has put its gear through a lot of field testing to ensure that its Reactive Protection Technology (RPT) can live up to the company’s bold claims of being able to absorb 90% of any impact endured. Its cases (and iPads contained within) have been subjected to 12-pound bowling balls being dropped upon them from a height of three feet. They’ve been chucked from cars traveling at 113 miles per hour. But the truest test of its abilities (thus far) can be seen in the video below, whereby two iPads — one protected by the Extreme Edge and the other by the Extreme Portfolio — are dropped from a height of 1,300 feet!
Like a lot of things you find on YouTube, reading the commentary following this video may drop your IQ by several points. Because I was a masochist to scan through them in the first place, and now a sadist for sharing them with you, here are a few of my personal favorites:
People survive 1,300 foot drops without a parachute, so I don’t really get the point of why an iPad wouldn’t survive a 1,300 foot drop.
Care to put that to the test? I’ll bring the popcorn!
Have it land on pavement and then I’ll be impressed.
Pass your high school physics class and then I’ll be impressed.
If you have to have your iPad while skydiving, you need help.
Points. What do people see in them?
Do these people have nothing better to do than waste perfectly good iPads for the sake of a stupid video? Thumbs down!
Hey, at least they’re getting fresh air. How did you spend your day? Ah, right. Trolling the comments of YouTube videos that you think are stupid. Thumbs down! Boo! Boo!
Drop it when it’s by itself and NOT in a protective case and see if it survives.
It won’t. The people at G-Form aren’t trying to prove that iPads are durable enough to survive falls of 1,300 feet without the protection of their product. Pass your high school marketing class and then I’ll be impressed.
Ipad so usueles
So was your English teacher.
No, no, no. You are all looking at this the wrong way. What it’s saying is that the case is a good protector — whether from 1,300 feet or 10. And forget about the grass! It was still dropped from 1,300 feet up. Impressive by any stretch.
Most of the comments reword some variation of what you see above, though about half of them are from people who think that parroting the words “But will it blend?” is the epitome of hilarity. It’s been said that puns are the lowest form of humor, but that must have been stated before the invention of the catch phrase.
Isn’t that special?
Now if they could just encase airplanes with this stuff, people who are afraid to fly could be less worried about plummeting to their death from over a thousand feet above the planet’s surface. Heck, why not just replace parachutes altogether? Ah, right. Science. (And, yes, I realize that saying such a thing is about as original as “But will it blend?” So be it.) Still, I have to tip my hat to the daredevils at G-Form for making other companies’ product testers look like a bunch of succotash-slurping sissies. Pirillo’s not ever getting me to strap on a parachute to see what his damned YouTube videos look like from 1,300 feet up in the air, that’s for sure. (In a submarine 1,300 feet below the ocean’s surface is more my style, anyway. Make that happen, and I’ll sign up right now!)
I have to confess that I’m baffled by the (at the time of this writing) 580 dislikes compared to the 419 likes for this video, though. Then again, a quick review of the commentary above reminds me that I should know better than to be surprised. If it turns out that I’ve been suckered and this is some big, stupid hoax, I’m going to… well, I don’t know, really. The folks from G-Form jump out of airplanes and skateboard to work every day — even through Rhode Island winters. I fled Chicago and wound up in Southern California more than a decade ago (and stayed here) simply because I don’t like the cold very much. I think they win, either way.