Michael Santo of RealTechNews writes:

How about releasing a CD without really releasing a CD? I mean, we all rip and burn them later anyway, right? With a gimmicky (or just plain wacky) release, the band The Residents have released a CD that consists totally of two blank CDs… for you to burn onto.

It contains two blank CDs so that the five episodes, which will be released sequentially during a ten-week period, can be burned after the last one becomes available. A unique code for each package allows users to unlock the subscription at riverofcrime.com.

The package is exclusively available at Virgin Megastore locations in the brick-and-mortar world and at idealcopy.com in cyberspace. A prerecorded version of the project is planned for wider release next year. [Source: Reuters]

We Say: At least we know they won’t object to you burning their music on a CD. What can I say? It’s really a funny and clever gimmick.

Have comments? Want to see what others have to say about this story? Join the discussion here!

About RealTechNews
When blogs became “hot,” we looked at the category and found a gap. Tech blogs were furiously covering gadgets and gizmos and new products from Asia, and the mainstream tech sites were diligently doing product reviews and news items, but no one was really sitting in the middle and bringing the best of both worlds to one place. Enter RealTechNews (RTN). Our mission is simple: We aim to bridge the gap between the informal and mostly amateur-run tech blogs and the polished but often slow and advertiser-supported tech portals.

[tags]innovation,the residents,gimmick cd release,two blank cds,riverofcrime.com[/tags]