How Blogging Is Just Like Dancing The Hula!

After two weeks soaking up the Hawaiian sun on holiday, it was pretty hard for me to remember the Internet, let alone worry about blogging, but once you start focusing on business communications, it’s impossible to completely let go.

As a result, when we started hearing so much about the international Merrie Monarch hula festival taking place on the Big Island while we were there, I became quite intrigued.

But it wasn’t about the dancers, but the dance. Specifically, you probably didn’t know it, but hula is really a communications channel, a method by which the Hawaiians transmit their own oral history and culture.

Hmm… blogging’s all about inventing and creating communications channels too, isn’t it, and the best bloggers are storytellers who are focused on the culture of technology, business and society just as much as on the specifics of their story.

In a lot of ways, storytelling is the key differentiator between mediocre bloggers and really superb ones, and for those of you stuck in the “let’s be junior reporters and present just the facts”, maybe it’s time to pick a new metaphor.

So my question to you bloggers out there: are you dancing, or are you just talking?

[tags]blogging,business blogging,hula,online writing,hawaiian culture,storytelling[/tags]