It depends. No one is going to want to view a five minute video podcast on their TV. It’s too short! Now if there were longer podcasts, this concept might possibly float.

As media and technology companies race to bring more video to the Internet, they are failing to get that content to the one device consumers are overwhelmingly most interested in watching it on: the TV.

According to new survey research from Points North Group and Horowitz Associates, Inc., while 25% of Internet users are interested in watching downloaded TV shows and movies on their PCs, 38% — 50% more — are interested in watching that video on their TVs.

Interest in watching on TV is even stronger among 18-34 year olds at 68%, compared with 45% interested in watching on PCs. [Read the rest]

[tags]web-based video,points north group and horowitz associates,downloaded tv shows[/tags]