Microsoft’s Origami project

Should Apple be concerned? Could Creative see even more competition? I myself am still unsure as MS works to push their Origami project into the light of the press…

So today Microsoft officially flipped the switch on the buzz machine for their Origami Project — an atypical viral marketing manuveur for a company whose products are usually known about years ahead of time. Scoble says its a device, the Internet’s lighting up with rumors — is it the Xbox portable? Well, we dunno, but as usual got our hands on some pictures. And as usual we can’t guarantee they’re the real deal, though we are pretty confident in their source. So, let’s go over it: these were sent to us detailing it as a Microsoft portable media player, which wouldn’t be too far off from what Jobs and BusinessWeek both prophesied Microsoft doing (despite being pretty broadly denied from within). [Read the rest]

[tags]portable media player,origami,viral marketing,xbox portable,businessweek[/tags]