Missed It In The Theater Today? See It On DVD Tonight

Free registration required to read the story. Sharon Waxman of the New York Times writes:

Hollywood will inch further toward making movies simultaneously available in theaters, on DVD and on home television screens at the Sundance Film Festival this week, as IFC Entertainment unveils a plan to release 24 films in theaters and on cable at the same time this year.

Beginning in March, the initiative, which the company is calling First Take, will place films in independent theaters while also making them available over a new video-on-demand service that will be carried by all the major cable companies, said Jonathan Sehring, IFC Entertainment’s president. The company, which includes a film production and distribution arm, is expected to make the announcement at a news conference on Monday.

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[tags]dvd,film,cable,theatre,movie,video-on-demand,first take[/tags]