Valve Angry at Unauthorized In-Game Counter-Strike Ads
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Michael Santo of RealTechNews writes:
A vague press release by Engage In-Game Advertising is definitely going to lead to some issues with Valve Software. The press release heralded the campaign of in-game advertising (for Subway) in the most popular online action game played among men 18 to 34. The game wasn’t named in the press release, but it turns out the game was Counter-Strike.
The problem isn’t in-game advertising itself … that’s not new, although to Counter-Strike it is. The problem is that, according to Valve, they were not consulted.
Read More about In-Game Counter-Strike Ads Here
Tags: valve, realtechnews, games, counter-strike, michael santo, advertising, business