Just before the weekend, Google announced a new advertising feature that will allow advertisers to select the specific sites on which they will want their ads to appear.

Google stated that this new feature, known as Onsite Advertiser Sign-up, will allow independent publishers to hook and leverage the trust they have built with smaller and loyal avdertisers.

These will find it easy to target selected sites via the special links that online publishers will be able to place on their sites.

Previously, advertisers seeking to market on Web sites using Google’s syndicated AdSense advertising system had to enroll through Google’s AdWords program and list sites where they wished their ads to be featured.

The new on-site instant sign-up feature will bind online publishers and advertisers in a more productive and direct relationship, allowing publishers to have more control on how how advertisers select ads on their sites.

This gives a lot more thrust to the initiative and marketing abilities of independent online publishers to better leverage their advertising potential in more varied and flexible ways, in which Google provides the supporting infrastructure and ad management facilities.

[Read the full story on how Advertisers Can Now Choose Their Sites: Google Opens The Onsite Advertiser Sign-Up]

Tags: google, blogs, advertising, adsense, contextual ads