Ringtones: Passing Craze, or Major Media Market?

Free ringtones. Ringtone downloads. Getcher red hot ringtones here. You see ringtone downloads available all over the Internet these days, in some of the least likely places. “Would you like free ringtones with that?”

Ringtones had at one time seemed like a passing craze. When it became clear that it wasn’t passing, it still seemed like a craze. One need only look at the Crazy Frog ringtone phenomenpm to realize just how much of a craze it is. Earlier this year Crazy Frog ringtone downloads eclipsed downloads of the popular group ColdPlay’s chart-topping music by an astonishing 4 to 1!

Surprised? I was too, but ringtone purveyor Ringtones.It wasn’t. According to them, ringtones now account for more than 10% of the total music market, worldwide! Holy download, Batman, that’s a whole lot of ringtones!

Says Ringtones.It, “Few thought that the monophonic tones of the late 1990s would evolve into the multi-billion dollar market that…

[Continue reading Ringtones: Passing Craze, or Major Media Market?]