New Online TV Station For Independent Productions
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Online television stations are visibly growing in number and directions.
This time I am giving my ears to Frank Principe, actor-entrepreneur who tired and disillusioned with trying to make it to the Hollywood dream or being caged in a looping race to survive by doing less than satisfying work, has decided to open up his own online television network (as he likes to refer to it).
Individuals like Frank are realizing that the Internet does indeed offer an opportunity for exposure, visibility and low-cost marketing and distribution that wasn’t just available before.
Whether you like it or not, Internet Television is already rapidly eroding mainstream “on-air” television audiences at a constant, growing and, for what I can see, unstoppable rate. But unlike in the television history we know of, the new competitors aren’t big stations catering to the largest audience possible, but a million small niche video stations, video blogs and video libraries focusing on very specific content and with a unique editorial cut.
All of this revolutionizes completely our existing concepts of what television is and how it should be like. Access is for anyone. No need anymore for super-expensive equipment and large staff. An independent station today can survive and even turn a profit with audiences that are microscopic compared to the ones of traditional television networks. The magic is done by the slashing of production, marketing and delivery costs, the inclusion of independent, grassroots content produced with broadcast-quality prosumer equipment, and the emergence of tools and services to find and search for specific content in ways inamiginable ten years ago.
Today, I have on the line an actor with enough vision and guts to decide to go out and build his own TV network online while creating a clearinghouse for other actors and directors tired of the Hollywood paradigm. Frank bridges the need for more distribution and access to dedicated audiences with an hybrid approach that leverages both the new opportunities offered by the web with some of the more traditional and well established business ones.
The name of this new channel is PitbullTV and here is the recording and the text transcript of the short but interesting conversation I had with the man behind it.
Frank Principe (Pitbull TV) : Hello, can you hear me?
