Hitachi Declares Hard Drives the “New Bling”
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Don’t get me wrong, I have been loving hard drives for more years than I care to say, but I am always suspicious when a marketing company decides to position something in a hip way that of course means that a) it’s no longer hip and b) the product has now officially “jumped the shark.”
So today, Hitachi has created an animated hip hop promo called “hard drives are the new bling” - meaning that everything will soon sport a tiny Hitachi hard drive, so all those fancy gadgets are really just hard drive bling.
More on the concept and the hlarious but lame animation here