If you thought the Segway bombed, wait till you read about the “Ecomobile.” Part motorcycle and part car, this doomed vehicle sports an $80,000 price tag, almost killed the developer in a highways test, and to put the icing on the cake, was described as a Lay-Z-Boy on wheels (aka “marketing kiss of death.”)

“It has motorcycle-type handlebars and can be operated by anyone with a motorcycle license. Since it has seat belts, the driver isn’t required to wear a helmet. The driver can’t stick his feet out for balance, so the Eco has retractable wheels that can be operated manually when slowing and stopping. (The wheels also act as safety bars to prevent damage in the event of a fall.)”

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