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Pay Per Song Model Fading Fast: Average iPod Owner Only Buys 21 Songs

Further proof that the pay-per-song model is flawed. A recent study from iTunesperiPod claims that the average iPod owner buys only 21 songs. As a contrast, I just downloaded 1,144 songs this week with my brand new Yahoo Music unlimited subscription ($59 a year or $4.99 a month) and can meld those songs with my existing database of over 5,000 CDs I own and painfully digitized. Even if I stop downloading the rest of the year, the $59 is totally worth it in my book to have a three figure song list.

“As of April 15, Apple had sold roughly 60 million iTunes and 3 million iPods (sources below). That’s about 21 songs per iPod. For perspective, the smallest iPods hold 1,000 songs, and some hold 10,000 songs. So, when people fill up those iPods, where does all the music come from?” More…

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