Making Sponsors Walk the Plank
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“ANY company that tries to pull a fast one on an increasingly media-savvy populace should first consider the power of blogs.
Clear Channel, thought by its critics to be the best representative of the creeping corporate weaseldom that has brought on the ruination of commercial radio, tried to dupe radio listeners in Akron, Ohio, by posing as an anticorporate pirate radio station.
Via some audio trickery, Clear Channel made it sound as though pirate signals from “Radio Free Ohio” were bleeding into several of the other stations it owns. The “pirate” signals, and a Web site set up to promote the new station, lashed out at corporate radio.”
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