Exemplary business blogging: Boeing Compliments SWA
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I read a lot of business blogs written by executives of medium to large companies, including General Motors, Boeing and Sun Microsystems. Rarely, though, do I see an executive post a non-insular article, an entry where they talk about something else going on in the industry or blogosphere, something that’s just interesting and worthy of note, without adding any sort of advert or product plug.
That’s why I’d like to compliment Boeing VP of Marketing Randy Baseler for his posting today.
Many of the entries on Randy’s Journal are long, complex discussions of Boeing products, comparisons or criticism of their major competitor, Airbus, and the like. That’s to be expected.
But today’s entry Rapid Rewards exemplifies all that I like the most about blogging for business…
