A few months ago I received an offer from Wired Magazine to renew my subscription and simultaneously sign up a friend for a free “gift” subscription. Since I enjoy Wired anyway, I took the bait, signed up a colleague, and didn’t think anything of it.

Then about six weeks later I received a bill for my Wired renewal, which I paid. A week passed and I received a bill for my gift subscription.

“That’s odd,” I thought, “I thought the gift subscription was free. Why would they be billing me?”

So I tossed the invoice. And another one appeared, and we went through three billing cycles before I finally became sufficiently curious to actually query the subscription services group at the magazine.

I sent in the following message…

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