I have said it once and I will say it again, the media around us is changing before our very eyes. But it is not just the online media that is beginning to catch on these days. No, even the Virgin Radio show is getting into the act with their own show stripped down into a Podcast segment.

The station began making its Pete and Geoff show available to download on Wednesday. It says it is the first UK station to podcast a daily show.

Podcasting is where a show is delivered to a player, such as an iPod, after the broadcast to be listened to on the go.

The BBC already podcasts Five Live’s weekly sports quiz Fighting Talk.

It follows a trial using Melvyn Bragg’s In Our Time series on Radio 4.

The Virgin Radio podcast is an half-hour edit of its four-hour breakfast show with all the music, news, weather, traffic and travel cut out.

After signing up to the service and downloading free software, listeners will get the latest package every time they synchronise their iPod or MP3 player with their computer.

The podcasts will be free thanks to sponsorship that has been dubbed “podvertising”.