General Motors VP Stephens inadvertantly shows the power and danger of business blogging
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Over on The Intuitive Life, I just posted a long article that talks about the latest posting that GM Group VP Tom Stephens posted on the GM Fastlane executive weblog that not only contains some darn interesting information but also highlights the risks and rewards of business blogging for big corporations. If you’re interested in the potential of this medium for corporate communications, marcom or public relations, it will expand your ideas. Further, if you think that you can post anything and that it’ll come across well, you need to read my deconstruction of Stephens posting.
Read more about GM VP Tom Stephens and the risks of Business Blogging