Man, talk about dropping a lot of money just for a name! InfoWorld is reporting that Tulip Computers NV has agreed to sell its subsidiary, Commodore International BV for a very tidy some of money here recently.

Oh sure, the actual Commodore subsidiary does carry its own product line that the buyer may or may not actually have an interest in. But one has to ponder, could the real reason be that the name Commodore has been so well branded over the years that it might still have some marketing value?

Tulip Computers NV, based in Amersfoort, Netherlands, agreed to sell its subsidiary Commodore International BV for $32.6 million in U.S. dollars, in a letter of intent announced Wednesday. The deal gives Yeahronimo, founded in July by SATXS Communications BV and Yeahronimo NV, control over the Commodore brand that has a long history of computer-related products.

Among the most popular products released by the former Commodore International Ltd. was the Commodore 64, an early personal computer introduced in 1982. Commodore International Ltd. filed for bankruptcy in 1994.

With the acquisition, Yeahronimo plans to continue offering digital media devices that Commodore International BV has sold in Europe, said Mike Freni, president of Yeahronimo Media Ventures. In July, Commodore International announced a line of digital music players under the Mpet brand and USB devices under the Fpet brand, and in November, it began selling its C64 Direct-to-TV game device in the U.S.