Now how is this for an interesting piece of news if I ever read any. Internet Week is reporting that Firefox browser users do not click on ads near as often as Internet Explorer users do.

Surprising to people, not really. I thought that it is almost a given in a sense. Firefox users are quite frankly much more likely to be attracted to well targeted Google ads in place of generalized banner ad placements.

Firefox users click through to Web site ads four to five times less often than do users of Microsoft’s Internet Explorer, a German Web-advertising firm said Friday.

Based on its analysis of 1,000 sites and the click-through behavior of users equipped with various browsers, Frankfurt-based Adtech AG reported that only 0.11 percent of Firefox users click on ads. Internet Explorer users, on the other hand, click through at rates ranging from 0.44 percent (IE 6) to 0.53 percent (IE 5.5).