AOL has decided to go ahead with their new ad campaign promising a “better Internet”. Other than a loyal following of people that simply prefer AOL (which escapes me) what will they be offering that is actually “better”? I await their new ad campaign to find out what this is.

America Online will begin a new ad campaign tomorrow with a new logo and a refocused brand promise, posed as a question to consumers: “Want a better Internet?” Executives hope that the answer - which company research says is “yes” - will prod consumers to take a fresh look at AOL. “America Online has gone through a transition, and is continuing to go through a transition,” said Joe Redling, chief marketing officer at AOL, a unit of Time Warner. “We needed to transform AOL from a ‘one product, one size fits all’ dial-up brand into an online services company that’s relevant across a number of segments.”