Warner Bros. and Netflix have teamed up to create technology that is sure to shake up the world of movies as we know it! Well, at least that’s what I am gathering from the article at Ars Technica, anyway. What I am not getting is how this is so incredible. See, we already have pay-per-view and on-demand movies available through cable and satellite. Why do we need this other service, also?

Netflix will be getting an assist from Warner Bros., as the movie studio will license some of its movies for a test run of the DVD-rental company’s movie-download service. Households with broadband would be able to rent and download films via Netflix and store them on a TiVo until they are viewed. Earlier this month, we reported that Netflix and TiVo were planning to partner in a video-on-demand service, and the decision by Warner Bros. to support a trial run means that an official announcement is likely imminent.