AOL advertising buyout
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AOL has purchased Advertising.com in an all cash deal to help them to increase their online advertising revenue. Early figures indicate that industry wide website advertising revenue could rise to 6.78 billion by the end of the year. It appears that AOL is becoming less focused on just advertising on their own websites and will be moving on to making their mark on the rest of the internet. It will also be interesting to see how this affects the volume of advertising that already exists on their own portals and websites.
