A Shade of Green: S.U.V.’s Try to Soften Their Image
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Free registration required to read the article. Can the sport utility vehicle, the bête noire of environmental advocates, be reinvented as a green machine?
This year, Ford and Toyota plan to sell the first two hybrid sport utility vehicles. With carlike mileage expected, the advent of the hybrid S.U.V. may change the uniformly visceral antipathy to sport utility vehicles among environmental advocates, even if automakers are unlikely to sell enough hybrids to significantly reduce fuel consumption or pollution any time soon.
‘I would definitely encourage people who need four-wheel-drive vehicles to look at these,’ said the Rev. Jim Ball, the president of the Evangelical Environmental Network, a small group that sponsored a widely publicized grass-roots campaign called ‘What Would Jesus Drive?‘
‘These vehicles are one small step,’ he added, ‘but we’ve got a long way to go here.’
