“The Gator Corporation designs software to display advertisements on users’ computer screens, triggered in part by the specific web sites users visit. The author has developed an automated method of determining which specific advertisements Gator has associated with which web sites, data that may be helpful to web site operators, policy-makers, and others in assessing Gator’s practices. This article offers listings of more than seven thousand specific sites targeted by Gator as well as analysis of the advertisements shown. An interface is also available to let interested Internet users to test Gator’s advertisements on their own.” - Fight Gator where it hurts, by boycotting the companies that pay for their services.