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SURVEY: Eight Percent Have Bought Products Promoted Via Spam
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“Fifty-three percent of consumers said they agreed with the statement that spam is ‘any unwanted e-mail sent by companies from whom you have purchased something before,’ according to a study released yesterday at the forum by anti-spam services provider Mailshell, San Francisco. Thirty-three percent defined spam as ‘any e-mail you don’t want.’ Eighty-eight percent defined it as ‘any e-mail sent by any company with whom you have no prior relationship.’ However, 8 percent of the 1,118 respondents to the online survey said they have bought a product promoted to them via spam, a figure that raised more than a few eyebrows at the FTC forum.”