Kodak Ready to Bridge Film and Digital?
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For the past few years, the rising tide of digital photography has seemingly threatened to turn the traditional photography world upside down, marginalizing venerable giants like Eastman Kodak in favor of device manufacturers, software vendors and printer OEMs as digital technology cannibalizes the film base. Analysts and investors have spent the past year turning away from Kodak due to assumptions about digital cannibalization and price pressure from film rival Fuji. But with the 2003 International Consumer Electronics Show (CES) approaching next week, Deutsche Bank Securities analyst Peter Ausnit called those assumptions into question, noting that new technology from Kodak is finally lining up to allow the company to link film and digital strategies with powerful synergies.