Once Pop-Up Ads, Now Slide Over Ads
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Before, when a pop-up ad was was displayed on a computer screen, it could simply be closed by hitting the “X” (if you use Windows, that is). Now, advertisers are experimenting with a new technique. Termed the “kick through,” advertisers can direct a person to their website as soon as the cursor hits the ad. At this current time, Orbitz appears to be the only advertiser participating in the kick through ads.
