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Gateway changes its marketing spots
Mooooove over Betsy. Gateway has once again changed its logo and marketing to downplay its heritage. But the cash cow won’t be taken in for slaughter yet.
The new style “G” imprinted on its PC’s is just part of the overall graphic design change at Gateway. It will be accompanied by the new marketing campaign to focus more on the products and services that Gateway provides, rather than founder Ted Waitt talking to a cow.
The move is designed to depict the company as more hip and technologically savvy.
