For several months, iPhone and BlackBerry users have enjoyed the convenience of being able to buy their morning coffee and croissants with not much more than a swipe of their phone at Starbucks counters. The Starbucks Card mobile app allows Starbucks customers to store an electronic balance on connected Starbucks card accounts and then deduct the amount of their purchase by swiping a mobile barcode at the register. Until today, there has not been an official app available for Android users to purchase their latte similarly — though one has been hinted at being in development for several months.
Now, Android users running Android 2.1 or above can head on over to the Android Market and pay by phone as well. Starbucks notes that the addition of Android to the Starbucks app line-up now allows about 90% of smartphone users to pay using their smartphone at Starbucks. (BlackBerry users also have access to the Starbucks Mobile app.) This means no more digging for change or losing your Starbucks cards. For those who love to modify their coffee, such as substituting soy, this also means no longer forfeiting the benefits of using a registered Starbucks card, since you’ll always have your smartphone on you to pay with.
Starbucks also explains that there is definitely a demand for this app. Starbucks began the nationwide rollout of the Starbucks mobile payment system in January and by the end of March, Starbucks told its shareholders that it had processed more than 3 million mobile payments via its Starbucks Card mobile application for iPhone and BlackBerry. The mobile app also features the ability to see the the balance of your Starbucks card, manage multiple cards, reload the balance right from the app, and see Starbucks reward status. Clearly, the convenience of the app beyond its ease to purchase coffee is a huge draw for consumers.
Download the Starbucks mobile app for Android from the Android Market starting today, June 15. The app is also already available for iPhone and BlackBerry users.